From Saul Bass (Psycho, North by Northwest, and Vertigo) to Kyle Cooper (Se7en, Speed Racer and Iron Man) the work of the graphic designer in creating the opening title sequence plays a vital role in setting the scene of what we are about to see, and sometimes are a work of art in themselves. Designer and Editor Rodrigo Sanchez will discuss the gestation of the title sequence he created for Ruth Jones’ S4C production Ar y Tracs.

Sponsored by S4C